Case Studies
Content Marketing Driven ROI of 300% for speech analytics firm
Summary
CONTENT MARKETER increased client website traffic by 75% and generated a 300% ROI for our customer analytics solution provider by creating and placing six premium article placements a month in top-tier and mainstream industry publications resulting in significant traffic and new client acquisition.
Challenge
A provider of speech and customer engagement analytics came to CONTENT MARKETER looking to execute a content marketing campaign that brands the company as a thought leader on the topics of call center and call analytics. Our client’s objective for the campaign was to create and place op-eds across the technology, call center and industry-specific publications that the company serves. They required CONTENT MARKETER’s expertise to create unique premium content and then use our publication relationships and technology to distribute and drive traffic to the placements in leading publications.
Solution
CONTENT MARKETER created and secured multiple premium op-ed and byline opportunities for our analytics client. CONTENT MARKETER's team of expert journalists hosted a knowledge gathering session to discover key information from the company’s executives to lead to the creation by CONTENT MARKETER’s journalists of unique op-ed articles tailored to specific industry key terms. Topics included how real-time analytics and coaching improves call center agency performance, removing bad client care in finance, and the impact of customer experience, among other creative angles our team of experts generated. CONTENT MARKETER’s premium content articles and top-tier placements it secured for our client drove significant traffic their website. CONTENT MARKETER helped the company establish a leading voice in the space which lead to the building of significant industry credibility and demand generation resulting in a 300% ROI from sales of their solutions.
Results
- ROI of 300%
- Traffic increase of 75%
- Average of six premium article placements per month
- Placements have been published in outlets that include Call Center Times, HR Daily Advisor, TG Daily, MyCustomer, TechTarget, Telecom Reseller, Credit Union Management, Recruiter.com, among many others.
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