Case Studies
42% increase in app downloads
Summary
CONTENT MARKETER increased client app downloads by 42% over a 90 day period and generated a 530% ROI for our mobile app client by creating and placing four premium article placements a month in top-tier and mainstream industry publications.
Challenge
For over a decade, our music distribution client has provided independent recording artists with a streamlined and affordable vehicle to deliver their independent music, making it easy for artists and labels to release content on iTunes, Pandora, Spotify, Apple Music, and Google Play, and other platforms. When our client partnered with CONTENT MARKETER they wanted to make a splash in the consumer space with the release of their new music streaming app (a discovery platform for music aficionados to access songs and music from thousands of independent artists). Our client needed to spread a message about the new shift in the consumer space. Their end goal was to drive a significant increase over prior app download efforts.
Solution
Our mobile app client originally selected CONTENT MARKETER as its partner based on its results-oriented, innovative and strategic approach to content marketing – and CONTENT MARKETER delivered. Positioning the founder as the industry expert in all things music streaming, CONTENT MARKETER brought the founder and music app necessary credibility and visibility. CONTENT MARKETER placed original content in targeted publications such in tier-one media throughout the music and app industry. The CONTENT MARKETER solution resulted in sizeable increases in our clients demand generation and growth. The placement of CONTENT MARKETER created original premium content validated our client as the industry leader proving the company’s credibility to consumers.
Results
Since the start of the campaign, CONTENT MARKETER has secured an average of four monthly mainstream print and online and article placements for the company, with the company attaining an average monthly ROI in excess of 530%, with downloads increasing by 42% from these article placements.
- Average monthly downloads have increased by 42%
- ROI of 530%
- Average of four article placements per month
- Placements of premium created Op-Ed / Byline articles published in mainstream media and tier-one outlets.
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